“Lacing Up”: My path to and first month at ASICS Digital

Who I am and how I ended up here

A little about me and my role at ASICS Digital

My name is Erica. I’m from New Jersey (unabashedly) but have lived in Boston for the last 7 years. When I’m not in the office, I’m usually training Brazilian Jiu-Jitsu or working on pieces for a book I’m writing. As far as my 9 to 5 goes, at ASICS Digital I’m a senior program manager on the eCommerce team, and I work on strategic tech projects involving the Asia-Pacific (APAC) piece of the business. This year, what that means is migrating the top revenue-driving websites in APAC to a single software platform so we can better manage and improve the web experiences for ASICS worldwide.

Migrations are rarely small projects. They take months for a reason — you have to make sure all the products are carried over, marketing pages carried over, and, most importantly, customer and order data carried over (and with the utmost security) from one platform to another. Every migration is a snowflake of a project, because when you throw in the localized standards and expectations for eCommerce sites, no two are alike. In APAC, for example, Japanese businesses allow customers to pay for a product upon delivery and South Korean retail sites require customers to prove their identity using a social security number before placing a transaction online.